The MOV file format is most commonly associated with Apple and the QuickTime video clip. The file format was developed by Apple as was QuickTime Player, it is compatible with both the Microsoft and MacOS platforms. MOV files are capable of storing two or more tracks which can be video, audio, text, graphics or effects. This flexibility makes this file format very popular for music and video editing.

The MOV format is often associated with Apple as it was developed by the company for QuickTime player and video clips. It is equally compatible with Microsoft and MacOS systems. MOV files can be used to store two or more than two tracks and it can be an audio, video, text, image or any other file or effect. This makes it a highly flexible file format and it is also very popular for music and video editing as well.

MOV files use a proprietary compression algorithm and each track that is held within the file is made up of an encoded media stream or a reference to a media stream that is located in another file - this allows the embedding of existing media. QuickTime player which was developed and created by Apple allows a user to open and play .MOV files and later version of QuickTime Player, such as QuickTime Pro allows the user to edit and export .MOV files.

MOV files do actually contain various tracks which either contain the solid data or the data for editing in the form of hierarchy or atoms. Atoms might be single or in association with other atoms and they can perform either these two actions at the same time. MPV and MP4 files use the same MPEG-4 file container and they actually consider QuickTime as a standard with their support. The earlier versions of the QuickTime player only allowed the users to view the MOV files while the later versions also allowed the users to edit the data and export it as well to various systems.

video/quicktime

image/mov

audio/x-midi

video/avi